Classical Conditioning (also known as Pavlovian Conditioning) was discovered by accident.

Ivan Pavlov - a Russian Physiologist, and the first Russian to win the Nobel Peace Prize for Physiology or Medicine - was studying the gastric system of dogs when he observed that the dogs began salivating in anticipation of food... The dogs had learned to associate certain sounds, or doors opening, with the delivery of food.

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The Strange Situation (Ainsworth, 1969)

How Babies Form Attachments (Schaffer & Emerson, 1964)

Pavlov’s Dogs and How People Learn (Classical Conditioning)

Distinctions in Long Term Memory Tulving (1972)

Working Memory (Baddeley & Hitch, 1974)

Paltering: The Art of Lying Truthfully (Rogers et al., 2016)

Should teenagers work? (Steinberg et al., 1982)

On Being Sane In Insane Places (Rosenhan, 1973)

Atkinson & Shiffrin’s Multi Store Model of Memory

The Stanford Prison Experiment (Zimbardo, 1972)

Bettelheim and Communal Parenting

Why did Milgram’s participants commit murder?

False recall and what it tells us about our memory

Stanley Milgram’s Obedience Experiment (1961)