Simple Jury Persuasion: The “bad is black” effect 

Simple Jury Persuasion: The “bad is black” effect 

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It is hard to believe that more than two decades have passed since the controversial Time magazine cover featuring OJ Simpson with his skin intentionally darkened was distributed. It was published in 1994 and people were so upset that the magazine’s managing editor issued a public apology for publishing the cover photo. Today, we are […]…

Alter, A., Stern, C., Granot, Y., & Balcetis, E. (2016) The “Bad Is Black” Effect. Personality and Social Psychology Bulletin, 42(12), 1653-1665. DOI: 10.1177/0146167216669123

The “Bad Is Black” Effect

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Author: Rita Handrich, The Jury Room