Alter, A., Stern, C., Granot, Y., & Balcetis, E. (2016) The “Bad Is Black” Effect. Personality and Social Psychology Bulletin, 42(12), 1653-1665. DOI: 10.1177/0146167216669123
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Author: Rita Handrich, The Jury Room
Simple Jury Persuasion: The “bad is black” effect
It is hard to believe that more than two decades have passed since the controversial Time magazine cover featuring OJ Simpson with his skin intentionally darkened was distributed. It was published in 1994 and people were so upset that the magazine’s managing editor issued a public apology for publishing the cover photo. Today, we are […]…